The Neutral Zone is a toy and gaming store located just east of I-55 on Reavis Barracks Rd in Union Plaza behind the Circle K gas station. We are about 4 doors to the right of Pennies BBQ next to Hancock Fabrics.
We specialize in toys, games, cards and collectibles. Our anchor offerings include: Star Wars, G.I. Joe, Marvel and D.C. toys; Yu-Gi-Oh, World of Warcraft and Magic: The Gathering Collectible/Trading Card Games (CCG/TCG's). We also feature a wide variety of statues, busts, figures and and other collectibles from movies, tv, anime and more.
The Neutral Zone made it's debut in Missouri in 1997 in a small plaza in the city of St. Peters. Borne from many years of experience in the retail and collectibles industry, it was time Missouri enjoyed the fun and whimsy only The Neutral Zone can deliver!
After some time in our original location, we moved farther south and then into a popular mall in St. Charles; not far from our original location. We gained many new customers from our store inside Mid Rivers Mall.
After so many years in retail, there was one frontier left we had not explored: the Internet! So in 2009, we opened an eBay storefront giving eBay members access to a selection of our best items.
After spending some time on eBay, we realized people who were not on eBay or close to our retail location wanted access to our huge inventory. So in 2010, it was time to hit the Internet with our full inventory! We opened our online store giving people access to our full inventory anywhere they could connect to the Internet.
To accomodate our massive inventory, we setup a space to serve as the warehouse for our online store just a few doors down from our very first Missouri location.
Running our retail store in Mid Rivers Mall, our eBay store and the new online store with its own warehouse as separate operations, we looked toward the future and realized everything would work better if it was all together. So we consolidated all 3 operations into one location based in St. Peters where our warehouse had been.
With our online store bringing in tons of business, the physical location of our retail store no longer needed to stay fixed. When an opportunity appeared in 2011, we seized it and moved south next to the Antique Mall in South County.
We really loved our store on Tesson Ferry but we had one problem: space. We had such a small display space and no real room to run tournaments and realize our arcade.
So in 2012, an opportunity opened up that we could not pass up! A store with more than twice the space became available. We seized it and moved again northeast to our current location on Reavis Barracks Rd.
Our new store is huge! We have so much more space to display our larger selection. With the extra space, we were finally able to realize our new arcade!